HiFi Music Sound Add Talent

Santa Monica, CA (June 16, 2008)--HiFi Music + Sound Design, launched last fall, has expanded its services, brought in new talent and formed a new national sales team.
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Santa Monica, CA (June 16, 2008)--HiFi Music + Sound Design, launched last fall, has expanded its services, brought in new talent and formed a new national sales team.

HiFi, established by composer/creative director Paul Robb (co-founder of techno band Information Society) and executive producer Birgit Roberts, has formed a music licensing division and tapped music supervisor and former Warner Bros. A&R director Kevin Laffey to head it. It has also added four composers, Jan Pomerans, Kevin McCormick, Michael Gatt and Brian Sargent, as well as sound designer and composer Owen O'Toole. To handle sales, the company has signed with veteran rep Mary Matusz on the West Coast and Paul Saylor in Chicago and the Midwest.

During his stint at Warner Bros., Laffey was responsible for signing such artists as Brian Eno, Daniel Lanois, Julee Cruise and Suddenly Tammy!, (in addition to Robb's band Information Society). Additionally, he has experience in music supervision for film and television with credits including Break Up, The Last Stand and the Academy Award-winning short, Big Mama.

Similarly, the composers that HiFi has added to its roster have music industry backgrounds and experience as songwriters and composers. "What we have done is to purposefully seek out composers who are involved in the music industry to keep things fresh," said Roberts. "There is a pool of composers who work regularly for music houses, and as a result, the work tends to sound the same--like ad music. We are trying to do it a little differently, a little fresher and more authentic."

Sound designer and composer O'Toole's experience includes a stint as program curator at public radio station KZYX, where he developed an interest in avant-garde and antique recordings. He is also a member of the experimentalist Wet Gate ensemble that gives musical performances using 16mm movie projectors.

HiFi Music + Sound Design
www.hifiproject.com