By Janice Brown
New York, NY (August 18, 2006)–I just walked by the Hit Factory on 54th Street on my way to Sony Studios and to my surprise found the scaffolding outside branded with advertising: “Hit Factory Condos: Live in The House That Rock Built.”
Scaffolding in front of the Hit Factory buildingAccording to Reuters, the building once home to seven world-class recording studios and five mastering suites “will now house 27 units, from one-bedroom apartments to penthouse duplexes with private terraces. Prices will range from about $1.1 million to more than $4 million…expected to open in early 2007.”
Everyone suspected the prime real estate building would be converted; the interesting twist here is that the building is being marketed as The Hit Factory Condos! Imagining an honest sales pitch for these overpriced lofts makes me smile: “Come, eat dinner in a room which may or may not have been the original location of an iso booth where Mariah Carey may have cut vocals for “Always Be My Baby.” More scaffoldingThe Hit Factory sign will remain over the front entrance and the lobby of the converted building will be decorated with gold and platinum records made at the studio by artists like Paul Simon, Barbara Streisand and Bruce Springsteen.
The Hit Factory closed in early 2005. At 100,000-square feet on West 54th Street between 9-10 Avenues, it’s probably more astounding that a recording facility of that scale in that location would avoid this fate for so long. Still, it’s troubling to think of that amazing Studio A converted into a slick penthouse duplex, or those gold records being part of such irrelevant scenery.