Hit Factory Criteria Gets GC Pro Makeover

Miami, FL (March 7, 2008)--Celebrating its 50th anniversary this year, The Hit Factory Criteria has undergone a comprehensive upgrading of its key recording systems. Seeking to "future-proof" itself for the next generation of hits, the Hit Factory Criteria turned to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.
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Miami, FL (March 7, 2008)--Celebrating its 50th anniversary this year, The Hit Factory Criteria has undergone a comprehensive upgrading of its key recording systems. Seeking to "future-proof" itself for the next generation of hits, the Hit Factory Criteria turned to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

Mark Ruffolo, Accounts Manager for GC Pro, Florida, handled the sale with one-on-one consulting. The Hit Factory Criteria has given the world hit records from such artists as the Eagles, Madonna, Eric Clapton, the Bee Gees, REM and Aretha Franklin (to name a few), and continues to work with upper-tier contemporary hit-makers including Jay-Z, Chris Brown and Mary J. Blige.

All five studios at the Hit Factory Criteria had their Digidesign Pro Tools systems upgraded to Pro Tools|HD5 with Apple 30-inch cinema displays. The upgrades include five Digidesign EB7 expansion chassis and a dozen of Digidesign's Massive Pack 6 plug-in bundles. In addition, the in-studio routing system was upgraded from PCI-X to PCIe, increasing throughput facility-wide.

"Increasing the speed of data flow in the facility was especially important since many of our clients are working on multiple projects simultaneously," explains Trevor Fletcher, Vice President and General Manager of The Hit Factory Criteria. "It was really all about future-proofing the facility, to keep us at the top of a very competitive game and allow us to continue to provide our clientele with the technology and service they expect."

GC Pro's input went well beyond simply selling gear; implementing such a significant upgrade without interrupting client work was a challenge, one that Ruffolo helped the Hit Factory Criteria meet. In addition to new equipment, including five new Apple MacPro Quad-Core computers, the studio also had to change over from SCSI drives to internal SATAII drives and quad 250 GB Glyph FireWire drives. Stated Fletcher, "The technology migration was in many ways a challenge to our staff; we had to install it while the studio was very heavily booked. GC Pro helped us with advice and know-how, such as making sure the vendors supplied us with the latest software and firmware for every bit of equipment. They also ensured the standardization of all the systems in terms of our plug-in complements."

As the Hit Factory Criteria implemented its upgrades, sessions for high-level producers including Timbaland and DanjaHandz continued uninterrupted. "We've had a long and close relationship with the Hit Factory Criteria, and that helped build a trust in us that we could help them through a comprehensive upgrade and not disrupt the studio's ongoing work," commented Ruffolo. "A lot of companies can offer competitive prices, but GC Pro offers our customers a level of service that can't be found anywhere else."

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