London (March 8, 2004)–Video game developer consultants Hive Partners recently signaled its intent to double the membership of its pioneering Affiliate Partnership Network during the first half of 2004, with the announcement that they are to partner with Air Studios in their expansion into the video game sector. The Hive Affiliate Partnership Network evolved from a desire to foster a benchmark creative community within the videogame industry, while encouraging cross-media convergence and cooperation.
Established in 1969 and based in the beautiful Lyndhurst Hall in Hampstead, London, Air is a state-of-the-art recording complex with facilities for film scoring, album production, classical and orchestral work, post-production, audio for video, and live events. The facility has long been the studio of choice for artists and directors including Coldplay, Radiohead and Tim Burton.
Air handles the entire spectrum of on-site audio and post-production requirements including orchestral recording, casting, and surround sound mixing. Air provides a massive bank of categorized effects, and various ISDN capabilities including remote monitoring from any internal or external location, allowing developers and publisher instant cross-territory access and control.
Having most recently scored EA’s Harry Potter: Prisoner of Azkaban and the Quidditch World Cup games, Air is already working with some of the industry’s leading companies to offer a wide range of targeted services–from the staple diet of speech, sound effects and music creation and sourcing, to more innovative offerings such as a complete prototyping service for pre-production pitches.
With the graphical capability of the current and future generation game platforms rapidly approaching photorealism, and the proliferation of digital multichannel home entertainment systems, gamers are demanding increasing audio fidelity to complement the visual and gameplay complexity of modern titles.
Ed Bartlett, CEO of Hive Partners said, “Games have long been about more than just gameplay, consumers also want an entertainment experience that will match and eventually exceed the latest Hollywood blockbusters, all of which means our developers, publishers and platforms must continue to push the production values envelope.” He continued, “Game audio is an often overlooked and increasingly important aspect of the development process, and we believe that with their combination of history, location, facilities and understanding of game development, Air Studios are simply the best.”
Chris Nuttall of Air Studios added, “Becoming involved with Hive was an opportunity that we were greatly looking forward to and one that has so far exceeded all of our expectations.” He concluded, “Along with Air’s industry-leading facilities, our use of the best techniques from film and music alongside those that already exist in games means that we can provide a more efficient, flexible and creative environment to all of our clients.”
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