Holosonics Gets Fashionable at Boston MFA

Boston (August 22, 2007)--You don't normally find rave music pumping away at Boston's Museum of Fine Arts, but that's what played daily between last November and this past March as part of the institution's "Fashion Show: Paris Collections" exhibit, which featured fashion runways highlighting 10 designers' collections. In order to make sure that every runway had its own music--and that all those heavy beats wouldn't be heard in other nearby exhibits--the museum used Audio Spotlight directional sound systems from Holosonic Research Labs to establish a unique soundscape for each collection.
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Boston (August 22, 2007)--You don't normally find rave music pumping away at Boston's Museum of Fine Arts, but that's what played daily between last November and this past March as part of the institution's "Fashion Show: Paris Collections" exhibit, which featured fashion runways highlighting 10 designers' collections. In order to make sure that every runway had its own music--and that all those heavy beats wouldn't be heard in other nearby exhibits--the museum used Audio Spotlight directional sound systems from Holosonic Research Labs to establish a unique soundscape for each collection.

"Fashion Show: Paris Collections" featured runway-style displays highlighting 10 pieces from each designer, using an audio/video recording of the actual runway show and accompanying explanatory plaques to bring the clothing to life. But Yohji Yamamoto's deconstructed, menswear-inspired pieces and Viktor & Rolf's rigid yet feminine dresses and jackets needed the audio aspect--the runway music--that represented them. The Audio Spotlight systems, located directly above each designer's "runway," delivered targeted sound to those viewing that particular collection, and no one else. The 1/2-inch thin, circular speaker discs created an ultrasonic signal that generated targeted sound only audible to those standing directly within the acoustic beam. The directional sound of the Audio Spotlight system enabled the MFA to include all 10 designers' collections, and play their individual soundtracks, in one gallery without crossover noise.

"Audio Spotlight delivers crisp music at an audible volume in only one direction and one defined area," explains Joseph Pompei, president of Holosonic Research Labs, Inc. "In a true homage to the craftsmanship and the theatrics of high fashion, the MFA was able to spotlight these designers' collections using both sight and sound."

Holosonic Research Labs, Inc.
www.holosonics.com