New York (May 20, 2008)–Shure recently uncovered and stopped the sales of counterfeit headphones bearing its name in Hong Kong’s popular electronics marketplace, Apliu Street in Shamshuipo.
Shure conducted a market survey in Apliu Street and the surrounding streets to identify outlets that sold counterfeit Shure earphones, finding faux Shure E2 and E4 Sound Isolating Earphones, which the Company discontinued in September 2007. Priced between $30 to $90HKD, the counterfeits seemed to resemble actual Shure products, but reportedly, closer inspection proved that they were counterfeit.
“Our customers are at a risk of being taken advantage of by these illegal traders who continue to infringe on our brand,” said Ray Crawford, Managing Director of Shure Asia Limited. “It is our responsibility as a manufacturer to aggressively pursue these criminals who seek to deceive our customers. Educating them against the purchase of counterfeit products is one way.”