Malibu, CA (February 15, 2007)–Howling Music, a producer of original music for advertising, has launched a new, full-service production office in Nashville. The company’s aim is to broaden its access to emerging musical talent, both composers and performers, by tapping into Nashville’s rich music scene.
Howling Music principal David Grow said Nashville has always intrigued him as a source of musical talent that has been largely unexplored by the advertising industry. “Los Angeles has a large pool of musical talent, but it has been pretty thoroughly mined for ad work,” he said. “Nashville, by contrast, is filled with amazing artists and players, a pool of talent roughly twice the size of L.A.’s, yet, they have been remarkably under-utilized for ad music and that creates a great opportunity for our clients.”
Recent Nashville projects for the company have included spots for the American Medical Association from Chicago hot shop Lou Beres and Associates. “We’re thrilled to come to Nashville,” said Beres Chief Creative Officer Andy Madorsky. “These AMA spots were really music-driven and very emotional. We were looking for a house that could deliver something with both emotional wallop and authenticity. We certainly found it with Howling Music.”
Nashville, said Grow, has been mistakenly associated solely with country music. “Nashville is the new L.A.,” he said. “There is an amazingly huge and diverse scene here which includes virtually every musical genre imaginable including a thriving underground scene, even a surprising amount of very serious jazz. They don’t call it Music City for nothing.”
The production offices for Howling Music Nashville include two fully equipped recording studios. The company will maintain a small local staff while Grow and fellow staff composers Nick Brown, Jorgen Carlsson and Peter Slantsker will move between the company’s Los Angeles headquarters and the new office as required by individual projects.
“With today’s technology, we can really work anywhere,” said Grow, “while continuing to serve our clients throughout the country and around the world.”
To that end Grow added that Howling Music will soon open a third office in Dublin, Ireland in order to tap into the wealth of artists from the U.K. and other countries in Europe. “Some of the most incredible and ground-breaking music in the world is happening in places other than New York and Los Angeles” he observed. “We want to be where great music is happening.”
Other recent projects for the company have included new campaigns for Country Crock (Stone & Simons Advertisings, Southfield, Mich.), Chrysler Pacifica (BBDO, Detroit, Mich.), and The Wisconsin Lottery (Hoffman York, Chicago, Ill).
For more information about Howling Music, call 818-707-8263, or visit www.howlingmusic.com.