New York, NY (November 4, 2010)–As post house hsr|ny celebrates 35 years in business, founder and CEO Howard Schwartz has announced the expanding roles of daughters Alexa and Zoe
As director of client relations, Alexa works closely with clients to ensure they have a good experience at hsr|ny. “As my dad always says, ‘The best restaurant in town is the one where they know you,’ so I try to have our studios give everyone that same welcoming feeling.” She also spearheads company efforts to grow and develop employees and overall company morale.
In her role as director of sales and marketing, Zoe shares her sister’s goal of growing the company through building client relationships. Charged with seeking out new clients, maintaining existing ones, and keeping up hsr|ny’s presence in the industry, she will utilize social networks, trade shows and industry events on a regular basis as forums for attracting and getting to know clients. As she sees it, this should be a company-wide effort: “More than anything, we are selling our personalities and our abilities, so it’s important that all our team members get out there and make sure clients recognize our names and faces. The same goes for Alexa and myself.”
hsr|ny provides sound design, mixing, original dialogue recording, automated dialogue replacement, offline/online editing, sound effects and stock music. Since the company first opened in 1975 as Howard Schwartz Recording, Howard “Howie” Schwartz has built hsr|ny from a one-room “jingle factory” into the hsr|ny studios, which now occupy 20,000-square-feet of space inside New York City’s historic Graybar Building attached to Grand Central Station, with 10 audio studios, a casting company and 12 offline/online editing suites.