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Imperial College London Adds White Mark-Designed Studio and Editing Suite

London, UK (November 17, 2008)--Vacant space on the top floor of Imperial College London's Central Library in South Kensington has been redeveloped to form a new creative space for members of the College's Communications Division.

Imperial College’s Digital Media
Producers Martin Sayers (left)
and Colin Grimshaw in the new
studio facility.
London, UK (November 17, 2008)–Vacant space on the top floor of Imperial College London’s Central Library in South Kensington has been redeveloped to form a new creative space for members of the College’s Communications Division.

A key facet of this project was the installation of a television studio and editing suite, which was designed by acoustic specialists White Mark Ltd. and installed by Wire Broadcast. It is equipped with a Media 100 HDe nonlinear editing suite with centrally racked playback facilities for Betacam, U-Matic, VHS and DVD. Vision mixing is provided in the editing suite, which is linked to the studio for multi-camera working using Sony DSR 450 cameras. Media encoding/streaming is also achieved within the facility with options for Real Player and Flash formats.

The new studio enables the College to film and record interviews with academic researchers, create promotional material for prospective students and generate content for the web. It also allows the College’s media relations team to offer an internal media training facility.

Colin Grimshaw, Digital Media producer within the Communications division, says, “Imperial has a reputation for excellence in teaching and research and our academic staff are often called upon to give interviews to the media. Having a dedicated television studio onsite makes this a seamless process because we can now generate content that can go straight to air. It also benefits students and staff as we can use the studio to create video podcasts and content for our website.”

“We are noticing a trend amongst prestigious educational institutions to equip themselves with their own television and recording facilities,” reports White Mark director David Bell. “In the long term this makes perfect economic sense, but I would issue one word of caution–any college thinking of going down this route should take expert advice at an early stage because avoidable mistakes can turn out to be costly to rectify later. With Imperial College London, we were involved very early on in the process and as a result we have created a studio that is ideally suited to their purposes and was delivered within budget.”

Alongside the new television studio and editing suite, the new creative space has desks for 14 members of the Communications division’s Events, Publications and Digital Media teams and a creative projects meeting area for brainstorming and design development.

“This development allows us to bring together the creative projects groups within Communications so that we can all benefit from a much more integrated approach to brand management communications and marketing activities at the College,” Grimshaw adds. “We opened the new hub at the end of August and the team has already moved in. The studio took a little longer to complete but is now up and running and we are all delighted with this valuable addition to our technical facilities.”

White Mark Ltd