By Clive Young.
Las Vegas (June 9, 2010)–Las Vegas is larger than life, so it’s only fitting that the world’s biggest audiovisual tradeshow has landed at the city’s Convention Center this year.
Bringing together the worlds of integrated display, projection, audio, conferencing, lighting and staging, digital signage and communications system solutions, InfoComm 2010 is big. Attendance at the convention is expected to run 15 percent higher than last year, to the tune of roughly 32,000 visitors—a number that would make it the second-largest InfoComm ever. When you consider the recent economic climate, those numbers take on added significance.
“You’re looking at an industry that’s growing during a recession,” said Randal A. Lemke, Ph.D., Executive Director & CEO, InfoComm International. “It’s a category of growth that’s continuing onward. It’d be more robust if there wasn’t a recession going on, but clearly there’s demand for these kinds of products and services.”
In the halls of this year’s InfoComm convention, there’s more than 10,000 new audiovisual products; new 3D Technology Theaters with 3D Comm; an accompanying 3D conference from Insight Media; and a Test & Measurement Showcase, where manufacturers will showcase test and measurement hardware and software tools, focusing on their uses with performance standards. Attendees can also try out various manufacturers’ video production cameras for rental, staging and corporate video applications in the new Production Camera Showcase sponsored by VER and Sony
While there’s always new technologies and products to be found on the exhibition floor, there’s other new aspects to InfoComm this year, from educational and training offerings to the co-location of RealComm nearby at the Hilton.
Education is always a draw for InfoComm, and the numbers back that up—70 percent of the offered training and educational seminars are new, and are on track to enlighten upwards of 4,600 registrants by the end of the convention. “NSCA has had ongoing success here,” said Lemke. “This year, the attendance at their seminars is better than ever. There’s a higher than expected number of attendees in the Institute for Professional Development, and the Display Technology Trends was oversubscribed. It’s a full array of courses and a great response.”
Meanwhile, Realcomm, the annual conference and exposition on technology, automated business solutions and intelligent buildings for executives in commercial and corporate real estate, is co-locating with InfoComm this year. Lemke remarked, “Jim Young [Founder/Producer of RealComm] is a visionary of commercial real estate, and a lot of it is based around his belief in technology-infused buildings. RealComm’s here with us, we’ve been talking with them 3 or 4 years to make this happen, and we think there’s synergy.” Attendees to both shows can see for themselves as RealComm brings an expected 80 exhibitors and 1,200 attendees to the Las Vegas Hilton Wednesday and Thursday.