By Clive Young.
They say that what happens in Vegas, stays in Vegas—but not when InfoComm’s in town. When the world’s biggest audiovisual tradeshow lands in Sin City, the results quickly spread around the world in the form of new products, business, contacts, skills and more.
The international nature of the show is reflected not only in the variety of exhibitors from around the globe, but also the attendees on the show floor. “We have 90 countries represented this year, with more delegations coming to us through the International Buyers program,” said Randal A. Lemke, Ph.D., Executive Director & CEO, InfoComm International.
“Our attendance runs about 15 percent international,” he said. “that’s been very steady over time. CEOs come here because InfoComm always has the biggest launches of all the products, plus they get to talk to more of the technical staff. We even have a delegation from the UK, and that goes to show that it’s beginning to be seen as an advantage to come here as a group, since people from the UK can get here on their own and feel comfortable [with the language.]”
International visitors come here to get the most out of their trade show time, according to Michael Bosworth, director of VR Solutions, a distributor and system integrator based in Australia, Malaysia and India. “InfoComm is important to us because we can find out what’s happening in the market,” he said. “We can see what other companies are doing and what the companies we represent are doing. Also, some of the keynote papers are very relevant to what we do, so we can understand what the market is expecting for the next 12 months. At the end of the day, InfoComm USA is a much stronger show than other shows in Asia, China, Singapore and the rest of it. It’s the leading one, and everything filters back to the other shows, so if we’re going to take time to go to a trade show, it’s going to be here.”
That point of view is shared by exhibitors at InfoComm as well. Tony O’Keefe, VP, Sales and Marketing, CAD Audio/Astatic Commercial remarked, “It’s the key show for us to reach the contractor base, as well as address the security market. Day one, the traffic was pretty good–steady but not overwhelming—and the quality of customer was good quality people. It’s a contractor vibe here–more relaxed, there’s chatting and people are a little less rushed here.”
If you had to stay home this year and wish you’d gone to InfoComm, like they say in baseball: Just wait ‘til next year. InfoComm 2011 will land in Orlando in mid-June, with the conference portion taking place June 11-17 and the exhibit hall running from June 15-17.