Brittany, France (April 23, 2007)–InnovaSon has appointed Camco as its German distributor. Camco, based in Wenden-Gerlingen in western Germany, is best known as a manufacturer of power amplifiers, but the company also has a German distribution wing that handles Camco amplifiers, Nexo loudspeaker products and now InnovaSon digital mixing consoles.
Pictured are Camco personnel, from left: Reiner Sassmann, Reinhard Steger, Norbert Sangermann, Frank Suchsland, Michael Weiss and Yvonne Schuetze.InnovaSon sales and marketing director, Xavier Pion, is confident that this new partnership with Camco will consolidate InnovaSon ‘s presence in Germany and build the brand to become a market leader for live sound reinforcement digital mixing consoles in Germany.
“Camco is ideally placed to achieve this,” noted Pion. “They already have a very strong sales network in place that targets our market completely, and the products that they currently distribute are highly complementary to our own. This, in turn, benefits everybody, as it enables Camco to propose complete, high-quality solutions to their customers including full network capability across all three brands. Thus from a pure product point of view, the partnership makes total sense. Furthermore, from a business point of view, Camco is a well-established and highly professional company with an impressive track record and reputation for keeping their promises and achieving their goals. I’m very pleased to be associated with Camco and look forward to doing a lot of mutually profitable business.”
Camco managing director, Reiner Sassmann, is in complete agreement. “Our watchword here at Camco is quality, be it for the products that we manufacture or those that we distribute. Our aim is to ensure the very highest audio quality from the source all the way through the audio chain. If we have been selective so far about what products we distribute, it is because we are not prepared to compromise when it comes to sound quality. InnovaSon, however, delivers exceptional sound quality, and always has. It is a superb digital mixing console in an industry where digital solutions are gaining ascendancy over traditional methods, so the timing is right for us to include a digital mixing desk in our portfolio.”
Sassmann also observed that the synergy between the two companies exists on many levels. “InnovaSon has great technologies, as do we, they are pioneers in their business, as are we, and they also have a great team of dedicated and passionate people, just as we do. We take our business very seriously at Camco, so when I say that we see a huge potential for the brand in Germany, we intend to exploit it to the fullest.”