London, U.K. (January 29, 2007)–Following the recent opening of its U.S. offices in Nashville in June 2006, InnovaSon is has made a similar initiative for the U.K., based out of the facilities of U.K. pro audio sales and distribution operation, Stirling Audio.
Pictured are Andrew Stirling (left) and Xavier Pion.As one of the U.K.’s most well-established pro audio sales companies, and located in west London, Stirling Audio provides a perfect operational HQ for InnovaSon U.K. According to InnovaSon sales and marketing director, Xavier Pion, the move makes perfect sense. “In order for InnovaSon to continue to grow and develop, it is essential that we have a have a solid base in the U.K. with a U.K. phone number where customers and engineers can access our products–and product specialists–quickly and easily. The collaboration with Stirling Audio has enabled us to set up in an extremely timely and cost-effective manner. The new U.K. office will house permanent demo and training facilities in addition to providing technical support and after-sales service. Sales to the end-user will be handled directly by the manufacturer with stock coming direct from our factory in France.”
“The benefits to everyone are clear,” continued Pion. “We benefit from the existing structure and London location of a thriving business in the pro audio sector, which has enabled us to be operational almost immediately, and Stirling will be able to take advantage of a new brand under its roof and the customers it will generate with none of the risk associated with a traditional distribution arrangement.”
Stirling Audio proprietor and MD, Andrew Stirling, is in full agreement. “InnovaSon were very clear in that they weren’t looking for a U.K. distributor. What they wanted was an opportunity to go direct, and that’s exactly what I was able to provide. The arrangement we have reached suits us both perfectly and makes absolute business sense for us both. I think it’s what they call a win-win situation! Furthermore, I think it’s an excellent product, and I’m delighted to have InnovaSon U.K. operate out of our facilities here.
InnovaSon U.K. will be organizing a number of demos and training sessions throughout the U.K. in the coming months.