New York (August 4, 2006)–Some people trade in their cars after a few years, and there’s the bigwig, CEO-types who seem to think you can trade in your spouse, too, but now InnovaSon has brought the “trade-in” concept to pro audio. As part of the company’s 10th anniversary of making digital mixing consoles, it has launched an initiative to take back your old console and replace it with a new one at “an extremely preferential rate.”
InnovaSon’s sales and marketing director, Xavier Pion, explained, “We felt that it was an excellent way of marking 10 years in the business. It is a great way of saying ‘Thank you’ to our existing customers who have supported us since the beginning, and also provides us with a unique opportunity to tempt those who haven’t yet invested in InnovaSon but are thinking about updating their console. We are confident that they will be delighted with their choice, and the offer we are making today is just one more good reason to take the plunge. And of course, we benefit from having a modern fleet of consoles in circulation which requires less maintenance and offers us better exposure to potential customers and end users. It’s a win-win situation.”
Pion pointed out that the offer varies from territory to territory, so check the company’s website for details.