iTunes Podcast Subscriptions Top One Million in First Two Days

Cupertino, CA (July 5, 2005)--Apple announced that iTunes customers subscribed to more than one million podcasts from the new iTunes Podcast Directory in the first two days of release. iTunes 4.9 includes features that make it easy for users to subscribe, manage and listen to podcasts on their computers and iPods.
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Cupertino, CA (July 5, 2005)--Apple announced that iTunes customers subscribed to more than one million podcasts from the new iTunes Podcast Directory in the first two days of release. iTunes 4.9 includes features that make it easy for users to subscribe, manage and listen to podcasts on their computers and iPods.

"With the release of iTunes 4.9, listeners are voting with their ears," said Adam Curry, co-founder of the PodShow Podcast Network. "Subscriptions have dramatically increased across our entire PodShow Podcast Network, and I predict over the coming months that iTunes will introduce tens of millions of new listeners to the world of Podcasting."

"Podcasting is like cappuccino," said August Trometer, developer of iPodderX. "Gourmet coffee was around for a long time, but it took Starbucks to put it on the map. Apple is like the Starbucks of Podcasting and advertisers will take us more seriously now."

"iTunes has done what possibly no one else could have accomplished, propelled Podcasting into the mainstream," said Will Lewis, management consultant for KCRW. "Our servers have been swamped with a stratospheric increase in traffic. In fact, downloads have increased tenfold as a result of the iTunes 4.9 launch."

iTunes enables anyone to quickly and easily find and subscribe to their favorite Podcasts so that every time there's a new episode, it's automatically downloaded to their Mac or PC and Auto-Synced to their iPod. iTunes also makes it easy to manage multiple podcast subscriptions with simple organization and display by episode and date. iPods now offer an easy to use podcast menu, including bookmarking within a podcast and the ability to display color podcast artwork.

With Apple's ease of use, integrated podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the company believes that the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music online.

Apple Computer, Inc.
www.apple.com