New York, NY (October 2, 2006)–J/Arista Records has entered a deal with Motorola to become the first label to leak albums through the Motorola iRadio digital music service. To launch this unprecedented initiative, J Records will leak Monica’s highly anticipated release, The Makings Of Me, via Motorola mobile handsets the day before her October 3 commercial release date.
Via an exclusive SonyBMG music channel featured at the top of the iRadio deck, Motorola subscribers will be able enjoy Monica’s latest single, “Everytime Tha Beat Drop,” as well as other standout songs that comprise her fourth album The Makings Of Me. “There’s no limit to how mobile continues to be so innovative when bridging technology and music together,” comments Monica. “I’m honored to be the first artist to be a part of such a unique way to be connected with my fans anytime anywhere.”
Spanning the musical spectrum, additional mobile leaks featuring J/Arista artists will be announced in the future. “The growth in mobile services, from ringtones to Motorola’s iRadio, is astounding and continues to provide groundbreaking opportunities that benefit our artists and super serve their fans,” cites Tom Corson, EVP/GM of J/Arista Records.
“Today marks a tipping point for the future of artist and fan communities. Sony BMG has taken a historic step forward in bringing their artists directly into the mobile lives, and pockets, of their most loyal fans,” said Dave Ulmer, senior director, marketing, Motorola digital media services. “Motorola iRadio brings labels, artists, and fans together like never before–in a seamless and secure manner.”