Southfield, MI (April 6, 2007)–Listening figures for radio could get a boost if Apple iPod fans get their wish. In a web poll conducted by Jacobs Media, one-third of the more than 25,000 respondents selected an FM tuner as the must-have feature in the next iteration of the best-selling portable device.
When asked what feature they would most like to see in their next personal player, 33 percent responded an FM tuner, out-polling increased capacity, a larger screen and video playback. Apple owners polled the highest, at 43 percent, which is not surprising since certain players, such as the Microsoft Zune and SanDisk players, already include FM radios.
Terrestrial radio is still an important source for listeners, with 36 percent of respondents mostly or exclusively listening to radio, while 24 percent said they spend the bulk of their time with a personal player. Just over 40 percent say they listen equally to terrestrial radio and an MP3 player. Nearly half of those who currently own personal MP3 players connect them to their primary vehicle.
According to the poll, which was conducted among listeners to rock-formatted radio stations nationwide, MP3 player ownership among the Rock format sample is up 34 percent to 47 percent, while 67 percent of Alternative listeners own such a device. Apple remains the strongest brand, with 57 percent of all those who currently possess an MP3 player owning an iPod.
Demand for personal MP3 players remains high, with 45 percent of those who do not currently own such a device saying they are very or somewhat likely to buy one and 12 percent claiming a strong likelihood they will buy one this year.
Jacobs advises Apple CEO Steve Jobs to heed the poll results: “It’s a no-brainer,” he noted. “If Apple truly wishes to make the most versatile, user-friendly personal mp3 devices, an FM tuner should be standard equipment.”