New York (May 8, 2006)–Jeffrey Cox, founder of L-Acoustics US, has been named vice president of EAW. The move comes with some irony–Cox originally formed Cox Audio Engineering (renamed L-Acoustics US in 2002) to introduce the V-Dosc line array to the U.S. market in October, 1994. Though he parted ways with the company just over 10 years later, the decade in between saw the system move from being a boutique oddity to a mainstream live sound tool, and the result was nothing less than an industry-wide shift away from conventional PA systems (such as EAW’s then-ubiquitous KF650 boxes) to line arrays for touring applications.
Now, as the new business leader for the EAW brand, Cox will be responsible for defining and leading all business and product strategies, including collaborating with the sales, engineering, operations and marketing teams of EAW’s parent company, Loud Technologies, Inc., to ensure the deployment of those plans worldwide.
“I couldn’t be happier that Jeff has agreed to head EAW,” commented Ken Berger, senior vice president at EAW’s parent company Loud Technologies and EAW co-founder. “He and I share a similar respect for industry relationships and the importance of customer service. We have both built successful companies on the foundation of these principles. I have tremendous confidence in Jeff’s ability to serve EAW customers and to represent the brand within the Loud organization. His direction will add tremendous focus and momentum to our market-leading product development efforts as well as brand messaging, and as such, further solidify EAW’s leadership position within the live sound market.”
Cox added, “EAW is an industry leader and one of the most respected brands in sound reinforcement. I have long held a great deal of admiration for the EAW team and their ability to use technology and innovation to stay well ahead of their competition. When they made me the offer to work with this talented team, I simply couldn’t refuse. Particularly now that I can call upon the extensive engineering resources at Loud, as EAW sets forth to once again expand the boundaries of professional sound.”
In his new position, Cox will work out of Loud Technologies’ worldwide headquarters in Woodinville, WA and will report directly to Berger.