Tokyo, Japan/Tel-Aviv, Israel (July 2, 2007)--JVC's latest generation of LCD televisions will be the industry's first to use Waves Audio's MaxxAudio technologies. MaxxAudio is a suite of psycho-acoustic technologies that compensates for the limitations of small speakers. MaxxAudio is reportedly the first solution for televisions that enables them to deliver high-quality sound without the cost and complexity of additional components. Waves claims the audio quality of JVC's new LCD TVs is comparable to that of complete moderately priced home theater systems.
The current generation of JVC LCD TVs with Waves MaxxAudio technology recently received the Gold Award of Visual Grand-Prix from AV Review, a consumer electronics magazine in Japan. "JVC's new LCD TVs with MaxxAudio give consumers high audio quality without external components," said Koichi Kotajima, manager of product planning at JVC. "MaxxAudio is a major product breakthrough. It delivers outstanding audio quality while eliminating the need for extra speakers, components, wiring and remote controls."