New York, NY (March 22, 2005)–The Katz Media Group recently concluded the fall 2004 National Format Averages and Share Trends report. The report shows that News and Talk formats were the biggest winners, with total shares up 10 percent year-to-date.
According to the study’s author, Lisa Chiljean, “The overwhelming Presidential election coverage no doubt boosted listening this fall. In addition, the announcement in October that Howard Stern would be joining satellite radio helped fuel listening on the younger formatted Talk stations. Interestingly, total shares this fall are 7 percent higher than they were during the fall 2000 election campaign, 27 percent higher than fall 1996 and 11 percent higher than Fall 1992.”
The Katz Media Group analyzed 4331 radio stations in 293 Arbitron markets to produce the figures for the study.
Also of note is the Hispanic format, which was the second biggest winner this fall, up 8 percent on a like-to-like basis since last year. “Part of the growth has been fueled by traditional general market broadcasters who are now making a concerted effort to move into the Hispanic market. In just the past year, 44 stations in the database we use to create this report have made the switch to Hispanic–the biggest year-to-year jump in nearly 20 years. The changes in Spanish-language radio are so dynamic that we’ve decided to look more closely to all the factors contributing to the growth,” said Chiljean.
Rock formats have not fared well over the past few years. In general, the younger skewing formats–Alternative/Modern Rock and AOR–see the biggest share declines this fall. The older formats–Classic Rock and Adult Alternative–while down overall, are flat year-to-date.
Katz Media Group, Inc., a subsidiary of Clear Channel Communications