Santa Monica, CA (July 27, 2005)–Los Angeles-based public radio station KCRW (89.9 FM and KCRW.com) is offering podcasts of live sessions performed by unsigned and independent artists on its signature music show, Morning Becomes Eclectic, hosted by Nic Harcourt. Each Morning Becomes Eclectic live session podcast will be available for a two-week window.
The podcasts began July 21 with a 40-minute performance and interview with L.A. band Goldspot. KCRW music director and Morning Becomes Eclectic host, Nic Harcourt, said, “Since we began offering our non-music programs as podcasts, we’ve been inundated with requests to make music programming available. While the major labels are still figuring it out, the independent artists understand the value of this type of promotion, and I’m happy we’re launching Morning Becomes Eclectic podcasts with an L.A. group.”
KCRW first launched its podcasting lineup on March 1st with 22 locally produced talk and culture programs. On June 28, iTunes 4.9 launched, featuring several of those shows on its podcasting front page, which resulted in a ten-fold increase of downloads in one day. Almost one month later, KCRW has seen its total podcast subscribers grow exponentially, from 100,000 a week to at least 300,000 a week.
Morning Becomes Eclectic airs weekdays from 9 AM to Noon PT. The show is also available as a live stream and on demand at KCRW.com. Live performances by established, unsigned and up-and-coming artists have been a feature of the program for years. Recent live guests include Keren Ann, Thievery Corporation, Robert Plant, Shelby Lynne, Feist, Doves, Spoon, M.I.A., and Aimee Mann, among others. All live sessions are archived for streaming on demand.