KCRWcom Launches New Media Player

Santa Monica, CA (February 6, 2008)--Public radio station KCRW has announced a major upgrade to its online presence and is launching a custom-built media player that offers listeners a more engaging experience with current and archived audio and video content.
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Santa Monica, CA (February 6, 2008)--Public radio station KCRW has announced a major upgrade to its online presence and is launching a custom-built media player that offers listeners a more engaging experience with current and archived audio and video content.

"There isn't another media player that offers listeners all these features in one place," said Anil Dewan, KCRW's director of new media. "The player allows them to access playlists, subscribe to podcasts, embed content on blogs, buy a CD from an artist or a book of the author being interviewed, and share links to their favorite programs with friends. The goal was to create a player that offers listeners the ability to listen to our streams or watch video while also encouraging them to explore--and bookmark--the station's deep on-demand archive," said Dewan.

The new media player allows users to create their own "Channel," a TiVo-like function that will enable them to bookmark shows, performances and interviews to listen to at their convenience.

"The extraordinary diversity and variety of programming offered on KCRW makes it a unique webcasting operation as well as a broadcast station. Our archives go back more than ten years and our audience extends around the world thanks to podcasts, on-demand features and streaming capabilities," said KCRW general manager Ruth Seymour. "While KCRW is seen as a cutting edge music station, it also enjoys a significant reputation as a producer of important public and cultural affairs programs. The media player will offer listeners the adventure of KCRW as a place of discovery."

Digitaria, Inc., a full-service digital marketing and technology firm, designed and developed KCRW's new media player. Castfire, AndoMedia, Sample Digital and Limelight Networks provide additional delivery and media management support.

KCRW currently hosts an on-air simulcast, a 24/7 online music channel and an all-news channel, and more podcasts than any other public radio station.

KCRW 89.9 FM
www.kcrw.com

Digitaria, Inc.
www.digitaria.com