Los Angeles (July 10, 2006)–Creative Technology (CT) recently bought a slew of L-Acoustics boxes, and just in time, it turns out. The purchase included 68 dV-Dosc and 22 dV-Sub enclosures as well as 32 LA Series amplifiers, bringing the company’s L-Acoustics gear up to 80 dV-Dosc and 26 dV-Sub boxes, all powered by ten full racks of LA amps. Much of that gear was put into action for Sony’s pre-E3 press event announcing the forthcoming November 17 launch of its new PlayStation 3.
Sony’s PlayStation 3 press event held on the evening prior to E3 and attended by approximately 3,000 members of the press, all of who heard the event through a large L-Acoustics PA. Held at Stage 15 of Sony Picture Studios just prior to the convention, CT paired an elaborate video presentation setup with a 5.1 system featuring left and right arrays each sporting nine dV-Dosc with adjacent hangs of three dV-Sub enclosures. A third array of six dV-Dosc accompanied by two separately flown dV-Sub made up the center section, while two identical six dV-Dosc/two dV-Sub pairings comprised the rear left and right surrounds. Throughout the event, this system was used to provide audio reinforcement for everything from vocal presentation to game audio to music/DJ playback.
A few days later, CT used some of the same gear for the annual Sony E3 Party held on the hilltop of Elysian Park behind Dodger Stadium. With the band Incubus performing on the main stage for an invite-only crowd of 7,000 VIPs and press, sound reinforcement was handled by a system primarily comprised of 18 dV-Dosc and six dV-Sub.