Santa Ana, CA (June 17, 2004)–SRS Labs, Inc. announced this week that Lava Recording artist Uncle Kracker has chosen SRS Circle Surround (“CS”) multichannel encoding technology to deliver his latest release, Seventy Two & Sunny, in 5.1 surround sound over standard compact discs. Seventy Two & Sunny will be available in stores on June 29.
CDs encoded with the patented Circle Surround technology can be played back on any regular CD player, unlike competing technologies that specifically require DVD-Audio or special playback equipment. For this reason, Circle Surround is being adopted by both broadcast professionals and leading recording industry content creators like Lava Records.
According to SRS, Circle Surround is the ideal solution for delivering 5.1 surround sound on CDs because it is universally compatible with all types of CD players and A/V receivers and is compatible with all playback environments, including mono, stereo and other matrix surround systems, such as Dolby Pro Logic, Dolby Pro Logic II or DTS Neo 6, which are included in the majority of all home theater receivers. For listeners with a standard two-speaker stereo system or who are using headphones, Circle Surround delivers enhanced stereo. For those home theater installations or automotive systems with a 5.1 surround sound system, Circle Surround-encoded CDs are decoded into full surround sound with the output quality subject to the limitations of the specific decoder.
For the best surround sound experience, a Circle Surround II-equipped receiver is suggested, such as those manufactured by Marantz, Kenwood, Theta Digital, Accuphase, or a software DVD player from Orion Studios. The power of Circle Surround is that one Circle Surround mix satisfies all playback environments.
Mike Canevaro, director of sales for professional audio for SRS Labs said, “We are thrilled that Uncle Kracker chose Circle Surround to deliver surround sound to his audience. Our technology is a powerful tool for artists and we look forward to continue to work with Uncle Kracker and other artists at Lava to bring fans around the world the best listening experience possible.”
Uncle Kracker’s anticipated third solo album builds upon the enormous success of his previous albums No Stranger To Shame and the double-platinum release Double Wide. Uncle Kracker’s unique style combines elements of pop, rock, country and soul and this latest effort is a perfect candidate for surround sound delivery. The CD was created in 5.1 and then encoded to two channels with SRS Circle Surround because the compact disc format, although theoretically capable of storing discrete 5.1-channel audio, cannot play it back without a special CD player. Another benefit of encoding in Circle Surround is that when the material is broadcast over television or radio, compressed for distribution online, or stored digitally on standard media such as CDs, DVD-Rs or personal music juke boxes, it retains the surround sound information. Radio stations that broadcast songs from Seventy Two & Sunny, including the first single “Rescue,” penned by hit maker Diane Warren, “Writing It Down” and “Last Night Again,” a duet with Kenny Chesney, will in fact be broadcasting the music in surround sound without having to use any additional equipment or special processing.
Andrew Karp, Senior VP Lava Records, head of A&R, said, “The ability to offer 5.1 surround sound on regular CDs gives us a powerful competitive advantage and allows us to offer far more value to our customers. Working with the Circle Surround format is simple and cost-effective, and since it is becoming such a popular format that is completely compatible with any surround sound receiver, we look forward to working with it again for future releases.”