Los Angeles (July 6, 2007)– Business Wire–Live Earth founder and executive producer Kevin Wall’s Control Room announced the creation of an unprecedented media architecture designed to reach a total of 2 billion people on 7 continents during the historic musical event taking place tomorrow, July 7.
MSN is the exclusive online partner for Live Earth, providing concert footage in real time for all eight stages, allowing internet users to customize their viewing experience switching between live concerts to see their favorite artists perform.
Live Earth will be broadcast across television networks in over 100 countries, with more than 15 live tailored programs reaching an estimated one billion households worldwide. NBC Universal will dedicate all of its domestic networks to Live Earth on July 7th culminating with a Prime Time special airing on NBC. The Bravo Network will broadcast 18 hours of Live Earth concert footage from around the globe. The Live Earth world feed will broadcast for 22 hours on both the Sundance Channel and UNI HD.
Live Earth will be broadcast via radio channels in more than 120 countries. Through a partnership with Premiere Radio Network, four separate radio broadcast programs at 18 hours each will be heard on 200 syndicated stations in the U.S. and both XM and Sirius will devote 8 channels each on satellite radio to carry each concert and messaging in its entirety for over 60 total hours of music. Beyond regular concert programming, each station will carry Live Earth PSAs and promotions.
The Sprint Power View original programming network will deliver mobile simulcasting and on-demand replays of Live Earth concerts at Wembley and Giant’s stadiums exclusively to millions of Sprint Vision and Power Vision subscribers in the United States.
Uplinks at each of the eight Live Earth venues will transmit to satellites across Intelsat’s fleet and then feed the programming from each venue to one of Live Earth’s three production centers in Los Angeles, and Washington, D.C. in the U.S., and London.