Eastpointe, MI (April 12, 2005)–Media rewards company Loyal Ears has announced the first independent podcasting platform that marries radio’s huge audience penetration with the rapidly emerging download technology. In an effort with Los Angeles-based Bridge Ratings, Loyal Ears has designed a turnkey application that will use radio’s reach of 285 million persons to facilitate free or revenue download podcasts for listener consumption.
Loyal Ears president Jimmy Risk remarked, “Clear Channel’s entry into podcasting underscores the urgency for radio to connect beyond the dial. Fortunately our technology makes sure that Clear Channel stations won’t be having all the fun. At low cost, we’ll arm their competitors with everything they’ll need to spread brand and revenue by podcast and beat them to the punch in most markets. Biggest is never fastest.”
President/GM Glen Gardner of Mid-West Family Broadcast in Springfield, IL commented, “This technology will give us several opportunities including the ability to compete directly with satellite radio. Our revenue model is based on research that indicates podcasting fans don’t want business as usual. We think people are willing to pay for many pods including edgy programming. Sirius is banking half-a-billion dollars on that premise. It will cost us pennies on the dollar.”
The technology provides radio stations with a platform for free podcasts with sponsorship opportunities or an on-demand model with download revenue. Armed with monthly research from Bridge Ratings, Loyal Ears will also offer a highly valuable advisory service offering new and exciting ways to advance commercial podcast efforts. Loyal Ears will roll out their client stations in April 2005.