Claret, France (June 14, 2010)–Morocco’s Luxe Radio has launched deploying the latest version of the NETIA Radio-Assist 8 suite of digital audio automation software.
The NETIA software supports the end-to-end production and broadcast workflow at Luxe Radio, a new station dedicated to luxury and the art of living, also allowing the station to leverage its official internet portal, Anaka.ma, the first Moroccan luxury magazine online. The project was implemented in partnership with systems integration company AVTM – EUROCOM Morocco, based in Casablanca.
“Luxe Radio is the radio of taste, elegance, and refinement, with programming that responds to Moroccans’ passion for art, fashion, luxury, and lifestyle,” said Abdessamad Aboulghali, president of Luxe Radio. “We are proud to showcase the exceptional artistic talents and creative elements within our country and to share with listeners the finer aspects of living in the international global village. As we strive to deliver the best of Moroccan and international life, NETIA’s Radio-Assist 8 software suite provides a complete, intuitive, and efficient platform that ensures the quality and continuity of our radio and Internet broadcasts.”
Luxe Radio broadcasts from Casablanca to six cities: Rabat, Marrakech, Agadir, Essaouira, El Jadida, and Casablanca. The NETIA installation in Casablanca includes 15 workstations tailored to the jobs of journalists and technicians, with two dedicated to playout and a backup used to provide redundancy. Together, these production workstations cover the entire production workflow, providing tools such as NETIA’s Radio-Assist 8 Feder-All, which automatically designs and generates schedule templates while giving users all of the functionality required to prepare a playlist. The system also manages scheduled streaming of the audio broadcast to Anaka.ma, where listeners can tune in via Internet radio. Luxe Radio uses the Air-DDO module for automatic playout of programs overnight.