Machine Head Thrills at Super Bowl

Venice, CA (February 5, 2008)--Venice-based sound and music house Machine Head worked on five spots that aired during Super Bowl XLII, the most watched and thus most coveted commercial time of the year. The spots most notably included a remix of Michael Jackson's "Thriller" for SOBE energy drinks, plus an epic orchestral/hip-hop hybrid track for Under Armour sports apparel, the sound of a world catching up to a Nissan Murano and the distinctive noise of a dog drinking for Gatorade.
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Venice, CA (February 5, 2008)--Venice-based sound and music house Machine Head worked on five spots that aired during Super Bowl XLII, the most watched and thus most coveted commercial time of the year. The spots most notably included a remix of Michael Jackson's "Thriller" for SOBE energy drinks, plus an epic orchestral/hip-hop hybrid track for Under Armour sports apparel, the sound of a world catching up to a Nissan Murano and the distinctive noise of a dog drinking for Gatorade.

SOBE's "Thrillicious" blends together an energetic mix of music, dancing, and lizards, and benefits greatly from the music edit and sound design talents of owner Stephen Dewey and fellow Machine Head Adam Schiff.

"We were brought in to do a nominal music edit of 'Thriller' but, perhaps more importantly, to recreate the original sound design from the song's groundbreaking music video," Dewey explains. "We were fortunate in that Michael Jackson himself provided us with access to the multi-track of 'Thriller.' As a result, we were able to move signature musical elements around to build a 60-second mini 'Thriller' track. As the animation progressed, we set about creating a sound design for the dragging feet and handclaps that were so crucial to the original video and now synced to the lizards. We also imbued Naomi's movement into the scene with large, almost epic sounds, emulating what it would sound like to a bunch of small lizards. In the end, Michael Jackson reviewed and approved our work, which was obviously an honor."

Adds Schiff, "We built a version of the song that began with the signature fanfare and settled into the familiar bass line groove. We did some experimenting to try and make it sound a little more current. It was amazing to work and receive feedback from a legend like Michael Jackson, and even after 25 years, this song still thrills!"

Machine Head
www.machinehead.com