New York, NY (November 24, 2004)–Masterdisk Corporation has established a strategic partnership with NewYorkDVD, a leading DVD development, design and authoring firm. The alliance with NewYorkDVD, best known for its innovative music and film titles, enables the company to significantly increase its DVD production, and offer its marquee roster of music clients a full-service DVD production, post-production, authoring, design, and replication firm.
Terms of the deal were not disclosed. NewYorkDVD will be located within Masterdisk’s Manhattan facility and will operate a turn-key studio for expert-level authoring, menu design, and replication which will be managed by NewYorkDVD founder and lead producer Brian Brodeur.
“DVD has become a more integral part of our business plan, and offers tremendous value to our music clients, and the capabilities offered by NewYorkDVD greatly expand our opportunities with a broad range of clients,” said Doug Levine, CEO of Masterdisk. “With our enhanced replication and distribution capabilities and our relationship with parent company Viastar’s vast content holdings, the timing of this acquisition complements our view that DVD represents a solid growth opportunity for Masterdisk.”
NewYorkDVD, which has won awards in recent years for such titles as Thomas Lang’s Creative Control and Liquid Drum Theater Featuring Mike Portnoy, offers Masterdisk’s record label clients–including Warner Music Group, BMG, Sony Music, EMI, and Universal Music Group, as well as leading independent labels–a true creative partner in the conception, production, design, and authoring of high-quality DVD titles.
In addition to its acknowledged excellence in instructional and studio music titles, the company has worked on high-profile live music DVDs, including the BMG title Rod Stewart: One Night Only, Live at the Royal Albert Hall, Drummers Collective 25th Anniversary Concert, and the upcoming Steve Gadd Tribute Concert.
“Coming together with Masterdisk is an ideal fusion, as we both wanted to expand our horizons with the DVD format. Now, NewYorkDVD can more fully develop new concepts for Web-enabled DVD titles as gateways between artists and consumers,” said Brodeur. “Simply put, we want to take music DVD to another level, and Masterdisk is very passionate about delivering on this promise.”
Brodeur has developed several innovative concepts for music DVDs, including the first integration of ACID loops into an instructional music DVD, as well as early work with Interactual’s DVD Web-link features.
“The music DVD, with Web components, acts as a back-channel that the artist can manage directly with consumers, bringing life beyond the initial shelf run of a disc,” said Brodeur. “The promise of DVD as the centerpiece of music and Web content has only begun to be realized, and we believe that the bundling of CDs and DVDs will also enable greater integration of Web functionality into DVD titles.”
Brodeur plans significant expansion of DVD-Audio and SACD title production for Masterdisk, which complements the facility’s traditional high-end client base. NewYorkDVD maintains several complete authoring suites, including several Sonic Solutions Creator workstations, Avid Pro Tools 6.2.3 and 1:1 Final Cut Pro motion graphics stations.