Santa Monica, CA (November 5, 2008)–Apogee Electronics has appointed David McCarthy to the position of director of sales.
In his new position, McCarthy will lead the Apogee worldwide sales team, forecast and plan the global business, contribute to the marketing, tech-support and operations efforts as well as develop and maintain partner relations. He brings 26 years of experience in the MI and pro audio industries to Apogee and has held positions at Lexicon, Line 6, Alesis and Peavey.
“David’s enthusiasm, experience and leadership skills make him a superb addition to the Apogee team,” stated Betty Bennett, co-founder and CEO of Apogee. “His multi-faceted exposure to our industry from retail sales, to managing large global sales forces, and participating in marketing strategy and product development will greatly enhance an already incredible group. I look forward to the seeing the Apogee sales team thrive under his direction, and I’m certain our dealer and distributors relationships will be strengthened by David’s approach.”
“Apogee is one of the most respected companies in this industry, and I’m very excited to have been chosen as the director of sales,” remarked McCarthy. “The passion amongst the staff for advancing the quality of digital audio recording and delivering value to the customer is contagious, and the products reflect that passion. I’m energized by the opportunity to open emerging markets, strengthen our existing markets and guide an amazing sales team.”