New York, NY (February 17, 2005)–Joy Behar, comedian and co-host of The View, and veteran voiceover talent Jack Keil collaborated with McHale Barone director Joe Barone on a package of National Crime Prevention Council/ Ad Council radio PSAs featuring McGruff, the crime-fighting dog. Recorded at Irving’s Place, the McHale Barone recording studio, the spots were produced by the National Crime Prevention Council, Department of Justice, and the Crime Prevention Coalition of America in partnership with the Advertising Council.
Pictured in Irving’s Place are (l-r): Paul Steiner, division chief, programs office, U.S. Department of Justice, Michelle Boykins, National Crime Prevention Council director of communications, engineer Scott McIntosh, Jack Keil, director Joe Barone, Joy Behar, agency VP/music director Eric Korte and copywriter Erik Mintz.
“The Saatchi & Saatchi NY creative team crafted a funny, focused package of spots to honor McGruff’s 25th anniversary, and Behar and Keil nailed all five in two hours,” director Barone said. “They developed an immediate rapport, took direction extremely well and picked up on subtle performance suggestions immediately. I’m going to go out on a limb here and guess they may have done this sort of thing before.”