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METAlliance Certifies A-T Mics

New York, NY (December 10, 2009)--The Music Engineering and Technology Alliance (METAlliance) has certified four new microphones in Audio-Technica's 40 Series.

Pictured at AES are (l-r) Gary Boss(Audio-
Technica director of marketing),George
Massenburg, Shingo Suzuki (Audio-Technica
engineer), Chuck Ainlay,Hiroshi Akino
(Audio-Technica engineeringdepartment
manager), Greg Pinto(Audio-Technica VPof
marketing), Phil Ramone, Frank Filipetti,
Michael Edwards (Audio-Technica director
of product management), and Ed Cherney.
Photo by David Goggin.New York, NY (December 10, 2009)–The Music Engineering and Technology Alliance (METAlliance) has certified four new microphones in Audio-Technica’s 40 Series.

Newly certified are the AT4080 and AT4081 bi-directional active ribbon microphones, the AT4050ST stereo condenser microphone and the AT4047MP multi-pattern condenser microphone.

The new models, which were shown for the first time in the US at the 127th AES Convention in New York, are designed and manufactured by Audio-Technica, a METAlliance Pro Partner. The alliance is working closely with manufacturers to evaluate, recognize and certify products that meet the call for quality in the recording arts and science.

“We are extremely proud that our new 40 Series microphones have been recognized and certified by the METAlliance,” said Greg Pinto, US vice president of marketing at Audio-Technica. He added, “Everyone at A-T worked hard to develop these new mics, and to have them certified by the METAlliance speaks volumes. This honor is particularly meaningful to us because it comes from a dedicated group whose mission of ensuring highest-quality music recording/delivery dovetails perfectly with our own.”

“Audio-Technica has done it again with the introduction of four brilliant sounding microphones,” remarked METAlliance co-founder Chuck Ainlay. “Once again these microphones exhibit the same quality sound and solid reliability that we expect from A-T, but this time they have stepped out of their box by introducing two new phantom powered, active ribbon mics.” Phil Ramone added, “The reintroduction of ribbon mics has now achieved what A-T condenser mics have: a great warm mic that creates great identity for an artist.”

The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction.