Sascha Khelifa (left) and Jim Sides of Meyer Sound Germany.New York (March 14, 2008)–Meyer Sound made a number of announcements this week affecting its European businesses, primary among them being that it has incorporated its business in the UK by establishing Meyer Sound UK Limited; and that it has Jim Sides to the position of CEO at Meyer Sound Germany, with Sascha Khelifa moving to Managing Director there.
The creation of Meyer Sound UK Limited comes on the heels of the appointment of Dave “Wiggy” Wiggins to the newly created position of Director of Marketing for Europe.
“The continuing development of Meyer Sound’s business in Europe has made it essential for the company to form a strategic presence in the UK, which is one of the most influential professional audio markets in the world,” says Helen Meyer, Executive Vice President of Meyer Sound. “The move to establish Meyer Sound in the UK is a key ingredient in our medium to long-term plans for growing our customer base, developing new markets, and getting closer to our clients to serve them better.”
Over the past few years Meyer Sound has made a series of strategic hires in the UK market, adding Roger Harpum to its sales force, John Pellowe to oversee Constellation efforts and now, long-time industry veteran Dave Wiggins to the marketing team. In addition, Education Program Manager Gavin Canaan recently relocated to the UK in order to further develop Meyer Sound’s worldwide educational program in Europe.
As for Meyer Sound Germany, Sides relocated there in 2006 to serve as the office’s Managing Director. Since that time he has directly managed and further driven growth in the German and Scandinavian markets due to large purchases by local rental companies and significant installations throughout the region, successfully doubling Meyer Sound’s sales within these two markets.
In his new role, Sides’ primary focus is to oversee the overall business and sales strategies of Meyer Sound Germany and to directly manage the German sales team to meet its goal to further increase Meyer Sound’s market share in Germany and Scandinavia. He will continue to work closely with the rest of the European sales team.
Sides considers his role of CEO as an opportunity to build on the successful foundation he’s helped Meyer Sound establish in the German and Scandinavian markets. “We’ve accomplished great things over the past two years,” says Sides. “We now have an excellent team in place and we are committed to continuing the growth curve we have established in the past two years.”
Khelifa, who has been an employee of Meyer Sound since 1999, will be responsible for the day-to-day direction and operations of the office. In his new role Khelifa will also oversee the management of staff members at Meyer Sound’s new location in Montabaur.
“I’m very pleased to have the opportunity to serve as Managing Director of Meyer Sound Germany,” says Khelifa. “Over the past two years Meyer Sound Germany has become a focused, customer service-oriented company. Our team has grown and we’ve increased the efficiency of our operations in order to ensure our customers receive the finest service and support throughout the sales process. Meyer Sound is an extremely innovative company and I’m proud to be part of its current and future success.”