Miami, FL (May 4, 2005)–Churchill’s Pub has been one of the most popular places in Miami to see underground rock for more the last 20 years. Its small stage and 350-person capacity space hosted first-ever gigs for many of today’s most recognizable acts such as Marilyn Manson and The Mavericks. Iggy Pop even filmed his last live video there. Accordingly, the venue has a sizable sound reinforcement system, and since artists make the most of their performances at the venue, it has recently purchased a Mackie HDR24/96 hard-disk recorder in order to offer 24-bit digital recordings of live shows.
According to Michael Toms, who co-owns “The Church” along with founder and former U.K. promoter. David Daniels, “With the Mackie HDR, it’s easy for us to lend a helping hand to original bands that want to create a demo they can use to land gigs at other clubs, or produce a live CD that they can sell at their shows.”
“Studio time is a major expense for any band, especially the ones that are too new on the scene to have an audience,” Toms explains. “Now, in addition to providing a venue in which emerging bands can perform their original music, we also help artists to promote themselves and get established. We’re able to offer free access to pro-quality recording gear without the expense of a studio.”
Club promoter and sound engineer, Jehan Maheswaran, claims that the Mackie HDR and Mackie SR32.4 console have become an important incentive for booking bands. “On Thursdays nights there’s no cover charge at Churchill’s, which means the bands don’t get paid from the door. But for many bands, free access to our gear is even better than cash. By recording their gigs on great-sounding demos or CDs, they can market themselves for other paid bookings, or sell CDs, and build a bigger audience.”