Midas sales and marketing director
David Cooper (far right) with
Midas Pro6 production staff.
New York (January 30, 2009)–Launched four months ago, the Midas Pro6 live audio system has reportedly outstripped manufacturing, as the 100th Pro6 has shipped, and agrowing order book is heading towards the next 100.
“We seem to have judged the market exactly right with the launch of Pro6,” says Midas sales and marketing director David Cooper. “We knew during our planning phase that we had a great concept for the second Midas digital system in terms of its superb audio, features set, build quality and price, but the overwhelmingly positive response from both owners and users has surpassed our wildest dreams. With other manufacturers focusing on the low end, we’re confident we are very well placed to meet the rigorous demands of national and international touring riders, as well as those performance audio installations where good enough just isn’t good enough.”
One of the latest engineers to take the Midas Pro6 out is Paul ‘Pab’ Boothroyd, who’s midway through the AC/DC Black Ice world tour, with a Pro6 at FOH alongside the vintage Midas Pro40 he’s called back into service for this mammoth outing. “I have found that the sound of the Pro6 is very comparable to the Midas analogues, which is excellent news for us old analogue die hard users,” he says. “Navigation is simple enough, but all in all there is a nice sense of quality about this console, which is why I wanted the Pro6 as part as my set-up on this tour.”
Sales have been particularly strong in the UK, US, Germany, Benelux, France, Greece, Spain, Japan, China, Singapore, Korea and Australia. Rental companies, including Clair Brothers, Thunder Audio, Britannia Row, SSE, Triple Showtechniek and ON-OFF have added Pro6s to their inventories. In addition, Pro6 is beginning to feature in installations, such as the three systems ordered by the National Theatre, Athens.
Out on the road, Pro6s have already been out on tours and concerts with AC/DC, Van Morrison, Jan Smit, the Pogues, Marillion, Snow Patrol, Benabar and Eddi Reader, and for the Nobel Peace Prize ceremony, where three systems were networked to two Midas XL8s via AES50.