Paris, France (February 7, 2008)--CISAC, the worldwide organization of copyright societies, has issued the key findings of a study on new business scenarios in the digital economy. It expects that, driven by the hypergrowth of audiovisual content delivery, especially in Southeast Asia and Latin America, mobile delivery will exceed traditional online delivery by 2010.
The study by the International Confederation of Societies of Authors and Composers believes that the consumption of audiovisual content on mobile devices, driven mainly by mobile TV, will enjoy a steady growth of 68 percent per year through 2010, when it will reach a total market value of $3 billion. As a comparison, online internet TV is expected to reach $2.7 billion by 2010.
Musical content will follow a similar trend, the study states. With a projected 4.2 billion mobile subscribers worldwide by 2010 (from 3.3 billion in 2007), the global market value of the mobile consumption of digital music content is expected to reach $6 billion while online delivery will reach $5 billion.
The Asia-Pacific region is expected to be the key driver of this hypergrowth, generating more than half of the total global income from mobile music downloads by 2010 and surpassing both North America and Europe.
This study is part of CISAC's ongoing exploration of digital market trends and cutting-edge business scenarios that aims to enable its members, 219 copyright societies around the world, to anticipate users' needs and adapt their licensing practices accordingly.
Confederation Internationale des Societes d'Auteurs et Compositeurs