Venice, CA (July 29, 2009)–Mophonics added a dramatic score to a Boost Mobile spot featuring spokeswoman Danica Patrick and her cross-dressing pit crew.
There’s nothing wrong with an all-male pit crew decked out in skimpy ladies clothing; just ask outspoken IndyCar driver Danica Patrick. In Biscuit director Tim Godsall’s new spot for Boost Mobile, Patrick explains that what’s wrong is paying extra for standard features like text and web. Mophonics added a suitably dramatic score to the spot, supporting the striking image of the crew in action.
The spot, “Pit Crew,” was selected as AdWeek’s Ad of the Day.
“Visually, the spot is so over-the-top, but it’s also dry and deadpan, so we thought it would be funniest if the music played it straight too, which is how we ended up with the ridiculously dramatic orchestral score,” comments Mophonics creative director Stephan Altman of the full orchestral score by company composer Veigar Margeirsson. “We ended up adding more absurd drama on top as the project evolved.”
Altman notes that once the chosen piece of music was locked in, “there were some cool visual/audio tweaks we began to do, making some fun over-dramatic musical flourishes that the editor was able to cut to.”
Jeff Payne at Eleven Sound in Santa Monica, CA mixed “Pit Crew” with assistant mixer Mike Franklin.