Venice, CA (May 28, 2009)--Mophonics is partnering with UK-based licensing firm Sync Inc. to represent its diverse catalogue of record labels and artists for film, TV and commercials in the US market.
"Sync Inc.'s roster is at the forefront of independent music in Europe," says Mophonics creative producer and music supervisor Josh Marcy, "and many of the artists are finding a broader audience here in the US, where there is always demand for new talent."
While artists such as Mr. Scruff, Burial and Tosca might not be household names, they resonate with people in the know, and are not all that far from the mainstream consciousness. The Qemists, for example, provide the soundtrack for one of the official "Star Trek" trailers recently.
"It's not a question of whether they come from this side of the pond or the other, it's about their relevance and value to music supervisors," he says. "Whether you're looking for a legendary band like Primal Scream, or something brand-new that's completely on the edge, the catalogue is gold to people who appreciate good music."
Sync Inc. is the brainchild of Dave Philpot and Matt Kaleda. Marcy and Kaleda began exchanging music tracks over IM, after meeting three years ago. Many of the tracks were incorporated into music supervision pitches and opened the door to new business opportunities.
Mophonics executive producer/founder Michael Frick says, "We're making this music available not only to advertising clients, but to film and television markets, which is something we've not done previously with an entire catalogue of labels." He pointed out that Marcy has always looked to the imports in general for new music and has had success placing UK artists in ads for Pepsi, Intel and others.
"The Mophonics connection to the UK music runs deep," Frick adds, "not the least of which is the fact that two of the company's partners are British. Above all, it's a great place to find breaking acts and songs as-yet unheard in the US."