Mankato, MN (April 12, 2004)-Moving Records has created a patent pending process adapting the same techniques used to produce a CD in a recording studio, and applying that process to the live performance environment. This application of digital recording technology is making CDs recorded during a concert available for sale minutes after the concert ends.
According to Moving Records, the process goes far beyond other “instant CD” experiments by seamlessly integrating multichannel mixing, remixing, mastering and manufacturing into a real-time operation. Highly skilled recording engineers with a vast range of world-class experience are an essential component.
Moving Records is the brainchild of Minnesota-based music entrepreneurs Wes Schuck and Steven Lenzen. They tested their idea on the road coast to coast over much of 2003, with everything from full-blown arena-sized events to intimate small club performances. They partnered with jam band The String Cheese Incident to record their 2003 “Almost Winter” tour, including two memorable “Hulaween” shows in Las Vegas, all three New Year’s holiday shows in Chicago, and other notable performances in Los Angeles, Seattle, and more. The artists were thrilled with the results; fans bought thousands of the studio quality Moving Records live CDs.
The Moving Records model can benefit artists, venues, record labels and promoters by providing production, manufacturing, promotion, and retail services to that precisely targeted audience. Moving Records is also delivering an immediate financial return from a recorded performance directly to the artist while combating bootlegging and bolstering CD sales. Moving Records founder Wes Schuck believes that this is particularly vital in light of the rapidly changing file-sharing climate and the ways the typical record company structure has been compromised.