New York, NY (September 6, 2007)–MTV hopes to raise the bar for multiplatform broadcast interactivity with the 2007 MTV Video Music Awards, which will air from Las Vegas on Sunday, September 9th. The music television network is promising a series of firsts across its cable broadcast, VMA.MTV.com, MTV Mobile and MTV On Demand platforms.
According to MTV, the show will air one time only on September 9th. MTV will then air three “remixes” in the days following the live broadcast, one focusing on backstage gossip and artists’ favorite moments, another inspired by votes cast at VMA.MTV.com for viewers’ favorite show elements and the third spotlighting the performances from the live broadcast plus unaired performances from the Fantasy Suites and from VMA Weekend and the VMA pre-show.
For the first time ever, MTV Mobile will air a live simulcast of the main show on video-enabled Sprint Vision and Power Vision phones. Artists equipped with Sprint phones will interact with viewers via Twitter and viewers may also text their votes. MTV Mobile will also feature music videos, performance clips, news and other highlights.
MTV On Demand will produce a “best of the day” package on Comcast and Time Warner cable systems, the first time VOD content has been made available nearly instantaneously. The “best of day” package will highlight the best news, online and user-generated content and serve it up to nearly 18 million households. MTV On Demand will also feature two original specials and a full slate of VMA retrospective programming.
At VMA.MTV.com, viewers can vote for the best new artist of the year, see behind-the-scenes coverage and the full list of nominees, and follow all the celebrities blogging live from Las Vegas. Available for free download from VMA.MTV.com, the Virtual VMAs–the first awards show ever recreated virtually–painstakingly reconstruct the Hardwood, Pink and Sky Villa fantasy suites in the Palms Casino & Resort where most of the performances will take place.
2007 MTV Video Music Awards