Richmond, VA / Minneapolis, MN (March 2, 2006)–ShockoeNoise, a new music company led by David Lowery (frontman for Cracker and Camper Van Beethoven) and Kristin O’Connor (founder, RainMaker Studios and president, Greybox), has launched to provide original music production and licensing for commercials, television, features and long format/hybrid advertising. In addition to its launch, ShockoeNoise is excited to announce the formation of The Noises.
The Noises is the collaboration between ShockoeNoise/Richmond and BWNoise/Minneapolis & Los Angeles, a collective that provides original, ground up custom and licensed music to the advertising, feature film and broadcast communities. The entity has just completed its first campaign, a multi-spot project for Macy’s, which is breaking this month.
“Decidedly evolving marketing needs warrant innovative concepts by agencies so, no matter the manifestation, music and sound are key.” said O’Connor. “The Noises (ShockoeNoise and BWNoise) has proven music and sound experience for national broadcast as well as renowned facilities for execution. This know-how simplifies and upgrades the music process for clients by expanded execution ways and means, talent sourcing, and locales.”
The core group, comprised of ShockoeNoise and BWN, accesses relationships and talent partners from national and international talent pools. Renowned sound design and mix studios are at the backbone of both entities, servicing national spot work.
“Following the opening of our Los Angeles studio, we were looking to expand our reach in a fluid and flexible way,” commented BWN’s Ken Brahmstedt. “The Noises does that for BWN connecting us with the team at ShockoeNoise who we truly like and respect.”
“The Noises can work a creative brief against resources or make catalogs available to producers and creatives on a per-idea basis,” said Kristin O’Connor. “We will take work to the next level, drive concept and ignite creative, orchestrate a sound wrap to deliver the final product for a variety of outlets.”