New York, NY (June 4, 2009)–Yessian Music recently teamed up with Zimmerman Advertising in Fort Lauderdale, FL for a White Castle campaign.
Yessian created the music for the national advertising campaign premiering White Castle’s new pulled pork sandwich in barbeque sauce, now airing nationwide, which features a pig as the main attraction at a strip club and being doused in barbeque sauce. The commercial presents a clever and funny approach to introducing the new sandwiches.
“Strip club plus dancing pig, need I say anymore?” said Michael Yessian, the executive producer at Yessian who also runs the Detroit office. “This was a great opportunity to help Zimmerman launch their White Castle campaign. When we went to the shoot in Miami it allowed us to truly get a sense of what the creatives were looking for. It was a combination of creative between our New York, LA and Detroit offices.”
The commercial opens with simple piano structure and moves into a guitar-driven track from Yessian composer Mark Chu. Other credits on the piece include Brian Yessian as creative director, executive producers Michael Yessian and Gerard Smerek and Jeff Dittenber on sound design. On the Zimmerman Advertising side, the commercial was directed by Tim Kendall with art director Oscar Skelton, creative director Lee Gonzalez and executive creative director David Nathanson.
Founded by Dan Yessian as a one-man shop in 1971, the company has grown to house offices in three cities–New York, Los Angeles and Detroit–and six full-service recording facilities, plus various affiliates worldwide