Music Pros Launch Music Engineering amp Technology Alliance

Los Angeles, CA (January 11, 2005)--A group of preeminent recording engineers has formed The Music Engineering & Technology Alliance (META) to promote sound quality in recordings and playback, with surround output a key ingredient. To announce this newly formed group, META held its first official press event at the International CES Show this past week in Las Vegas at the Studio@Home pavilion sponsored by CMP.
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Los Angeles, CA (January 11, 2005)--A group of preeminent recording engineers has formed The Music Engineering & Technology Alliance (META) to promote sound quality in recordings and playback, with surround output a key ingredient. To announce this newly formed group, META held its first official press event at the International CES Show this past week in Las Vegas at the Studio@Home pavilion sponsored by CMP.

Former DTS executive and producer Rory S. Kaplan is META's president and co-founder, and former DTS COO Bill Neighbors is acting CEO of the group. META co-founder and producer/engineer and audio technology pioneer George Massenburg has taken on the responsibilities of chief technical officer and Standards Committee Chair. In addition to Kaplan and Massenburg, META is comprised of a group of globally recognized, award-winning audio engineers and producers, including Phil Ramone, Elliot Scheiner, Al Schmitt, Frank Filipetti, Ed Cherney, and Chuck Ainlay. In addition to making culturally significant recordings for over three decades, the group has been deeply involved in establishing techniques and technical standards that are the foundation of modern music recordings.

META's mission is to educate through a joint effort with partnered manufacturers via movable training/listening centers, to advance and push the acceptance and use of higher quality audio, specifically surround audio. They hope to accomplish this by further education in schools, and through audio dealers by setting up listening zones properly tuned and functioning for this purpose.

"Our group has been in close communication for several years working to reach the technical developers, and the consumer electronic groups. It was the right time to focus all of our efforts into a proactive mission to improve audio quality and the integrity in which it's delivered," stated Kaplan. "We plan to support those technologies and formats that opt to work with us in a collaborative setting thereby bridging the existing gap between technology providers and the experts who use and apply it. In this way, we plan to improve and heighten the capabilities to deliver to consumers what artists are actually producing in the studio."

One way in which META plans to raise the bar in industry technology standards is through the implementation of the certification program they are developing. Other META programs and services include facilitating research and development, standardization and cross-platform interoperability as well as education and mentoring.

When discussing how the META group came about, Massenburg explained, "We have been friends and associates for years, and fans of each other's work, often times collaborating on projects. We have agreed for some time that our industry is lacking an objective resource to review technology from a professional user perspective." The creation of META underscores the group's strong commitment to quantify and evaluate the rapidly evolving digital audio technologies.

"The highest quality audio to have ever been produced for mass consumption is currently available to all lovers of music and yet most channels of current delivery fall well short of what's possible," commented META co-founder and multi-Grammy winner Frank Filipetti. "We intend to change that." Filipetti continued, "We are trying to bring back to listeners the unbridled passion that comes from listening to a beautifully recorded work played back on a high quality sound system."

The most important point put forth at the press conference last week was the announcement of their respective desires to set a standard by which other engineers and recording companies can comply in order to guarantee optimum results, though no recording standard was announced as a preferred method.

The Music Engineering & Technology Alliance (META)
www.META-Group.org