Calabasas, CA (June 13, 2008)–MusicBox provided music, through client Cliff Freeman & Partners, to a national Quiznos TV campaign, and to a viral web Quiznos spot, entitled “Evil Hand.”
The project follows on the heels of MusicBox having also recently supplied branded music for eight new television spots on Quiznos’ national “All Foods” campaign. Cliff Freeman & Partners was tasked with scoring or licensing music for the campaign, and they found what they were looking for via the MusicBoxLIVE search engine.
Says Aaron Davis, VP, licensing, MusicBox, “Our original Quiznos TV campaign music was a jazz piece with a walking bass line and shuffle feel. It was pretty sparse, but had a nice clip to it–it was definitely ‘cool,’ and very well recorded. Cliff Freeman asked us if we could accent that existing track with additional instrumentation, as they had some specific segments that needed to jump out a bit more.” MusicBox producer/co-founder Joel Goodman brought in a sax player to track some flourishes and also added some piano accents.
Cliff Freeman returned to MusicBox in order to replace a waltz from the Eyes Wide Shut soundtrack that they were using as a temp background in a viral web piece. “Evil Hand” was submitted to the Cannes Film Festival and on June 6 was sent by email to over 1.2 million people listed in the Quiznos database.
“The idea behind this spot was to give it a tone of mystery and weirdness, so that the heavy viral user would be inclined to pass this along to his friends,” said Cliff Freeman’s executive creative director, Tom Christmann. “We tried to make the spot as non-commercial as possible, and we knew that the music would play an important role in this piece. The music we got from MusicBox was perfect, it was funny and whimsical, and heightened the magic of what we were going for.”