Pictured (l-r) are panelists Ben London (PNW Chapter), Dean Carlson (moderator, Muzak), Tom DeSavia (ASCAP), Dee Dee Murray (trustee, Purple Ribbon Records), Peter S. Davenport (XBOX), Tracie Verlinde (BMI) and Joe Schneider (Pump Audio). Courtesy of the Recording Academy/Wireimage.com (c)2007. Photo by Kevin Casey Santa Monica, CA (Nov. 27, 2007)–As part of an ongoing effort to stimulate dialogue and share experiences throughout the music and technology communities, the Recording Academy Pacific Northwest Chapter, in partnership with the Producers & Engineers Wing, presented MusicTech Summit, the second annual conference covering the evolving issues arising from the current convergence of music and technology.
The two-day event was held Nov. 2 and 3 at the Experience Music Project’s JBL Theater, with closing receptions each night at Solo Bar in Seattle. The event drew 450 attendees as more than 40 panelists tackled hot-button industry issues, including monetizing music in the digital age, mobile devices and music, touring and technology, the future of digital distribution and the effects of congressional policy on the music business.
The tone of the conference was set by the keynote interview with Nettwerk Music Group CEO and founder Terry McBride, whose vision of the industry’s future focused on the fact that, more than ever, today’s music business is driven by artists and their music. The conference was broken into eight areas addressed by panels consisting of leaders from an array of music and technology fields. They included recording artist Dave Allen (Gang Of Four) and manager Randy Irwin (Arctic Monkeys) as well as Pandora CEO Joe Kennedy and SoundExchange Executive Director John Simson.
Panels such as “The Look Of The New Label,” “Monetizing Music In The Digital Age,” “The Future Of Digital Distribution” and “Convergence: Mobile Devices & Music” offered insight into changing revenue streams and how international technology affects U.S. consumer trends. The discussion “How Policy In Congress Makes Or Breaks The Music Business,” moderated by Daryl Friedman, Vice President of Advocacy & Government Relations of the Recording Academy, brought Simson and Kennedy, along with Rep. Jim McDermott (D-WA), RealNetworks Sr. Vice President of Business Development Dan Sheeran and others together to offer candid commentary on the necessity to step up efforts to educate Congress on the repercussions of the rapid pace of technological change.
“MusicTech Summit far surpassed our expectations,” said Ben London, Executive Director of the Recording Academy Pacific Northwest Chapter. “The capacity crowds, amazing panelists, and two days of people doing business were what made this year’s summit so successful. I have already received calls asking how we are going to top it next year. All I can say is get ready and stay tuned.”
The Recording Academy
Producers & Engineers Wing