Quincy, IL (April 8, 2009)–Broadcast Electronics (BE) will demonstrate “scrobbling,” “tweeting” and other useful Web 2.0 data applications for broadcasters at the 2009 NAB Show.
New this year is a Twitter plug-in for BE’s The Radio Experience (TRE) data management system that takes advantage of social networking to build online communities and connect stations to listeners on a whole new level. “This is the next step after establishing a station Web presence,” said Ray Miklius, BE vice president of studio systems. “In the last year, we’ve seen an explosion in the use of social networks like Twitter, especially by the younger demographics. CNN, the Red Cross and others are using Twitter to build communities, and now radio broadcasters can too with this add-on to our TRE system.”
With this plug-in and through the Twitter.com micro-blog site, stations can broadcast “tweets” of contests and song and weather information to listeners on their cell phones or desktops. Listeners also can tweet their favorite station with song requests and send micro-blogs of events in real time as an interactive participant in the station’s social network. The Twitter application is a first in the industry, and is available as an add-on option for new as well as existing TRE systems in the field.
Also new this year for BE’s TRE data management system is a Last.FM application that plugs into the Web 2.0 online music community to expand the station’s role as a primary source of music discovery. With this TRE plug-in, stations can build a detailed profile of favorite songs for individual listeners using the Last.FM “autoscrobbler,” an online function for tracking and cataloging listener song preferences. In addition to personalizing music for existing listeners and “befriending” new listeners, the Last.FM plug-in also tracks statistical data that will aid stations in targeting programming to their market base