Port Washington, NY (August 16, 2005)–Just one year ago, DualDisc technology was heralded by the music industry as a dramatic expansion of the music experience. According to a recent report prepared for the National Association of Recording Merchandisers (NARM) by The NPD Group, consumers who have tried the new format already have a high level of satisfaction with it. Since their introduction in the fourth quarter of 2004, nearly five million DualDisc units have been sold, which accounts for two percent of total CD sales.
“Based on the results of our survey of music consumers, a majority of those who are aware of the DualDisc format plan to purchase,” said Russ Crupnick, president of NPD’s Music & Movies division. “It’s now incumbent on retailers and manufacturers to better educate consumers as to the availability–and value–of this new, integrated format.”
According to the NARM/NPD report, more than a quarter of recent music buyers were aware of the DualDisc format. Nearly 60 percent of consumers who were aware of the format expect to buy one for themselves in the next six months. Among those who have already purchased DualDisc, nearly three quarters expect to do so again in the next six months.
The consumers who purchased the most music overall were also the heaviest buyers of DualDiscs. This technologically savvy consumer segment is also most likely to purchase a la carte digital downloads, subscribe to online music services and by all measures highly value exclusive content. DualDiscs give manufacturers and retailers of physical music a powerful way to garner a greater share of these consumers’ entertainment budgets.
NPD’s MusicWatch tracking study shows that early adopters of DualDisc believe that its value is better than that of regular CDs. Seventy-three percent of early adopters described the value of this format as “excellent” or “very good,” compared to 63 percent for CDs.
The NPD Group
National Association of Recording Merchandisers