Pittsburgh, PA (October 14, 2010)--Sweetwater and American Hi Definition have entered into an agreement to become part of NEP Broadcasting and merge into the company's entertainment divisions.
"This combination of talent, equipment, technology and experience allows us to provide our entertainment clients with a tremendous set of assets, and we are thrilled to enhance our presence in the West Coast market with Sweetwater and American Hi Definition," says Debbie Honkus, CEO NEP Broadcasting.
Principal and co-founder of Sweetwater and American Hi Definition, Ady Gil adds, "Sweetwater and American Hi Definition are excited to have the backing of NEP, a true powerhouse in the industry. We are eager to work with the NEP entertainment team to drive the business forward and focus on continuing to provide the highest quality service we can through our existing brands."
Sweetwater and American Hi Definition will work closely with NEP's existing entertainment divisions, which include: Denali, a provider of mobile television production facilities geared for entertainment events; Screenworks, providing LED screens, cameras and projectors for a variety of music and live events; NEP Studios, reportedly the largest independent studio facilities and service provider in Manhattan; Premiere Entertainment, which handles full-service production for mobile and live-to-web events; and Live Power, a power generation and distribution provider. Sweetwater and American Hi Definition's theater-scale digital projection, remote video production and display services complement NEP's stable of companies.
"We see tremendous growth in live TV shows, TV events, and live streaming. The combination of these very strong brands under NEP Entertainment improves our strategic position through integrated solutions while enhancing our client-focused culture and personalized service " states Bill Humphrey, president of NEP Entertainment.
NEP is majority-owned by American Securities LP, a New York-based private equity firm, and NEP management.
NEP Broadcasting, LLC