Austin, TX (March 17, 2004)–NetStreams, a leading networked audio solutions provider, recently added Bonnie Perella as its new western regional sales manager. Focusing on the custom installation CE segment, Perella plans to implement an energized sales and marketing strategy for NetStreams’ advanced digital music distribution systems.
“NetStreams is a company with a clear and exciting vision of the future of home entertainment,” said Perella. “The team’s success in shaping the advancement of distributed audio lies in its focus and dedication of creating flexible, benefits-driven, easy-to-use audio control systems. I’m excited to join the audio revolution and contribute to the company’s continued success.”
“Bonnie brings a valuable perspective on industry dynamics,” said Herman Cardenas, founder and chief executive officer of NetStreams. “Having carved the success of several consumer electronics companies, I am certain that her input will creatively and effectively position our products and accelerate our sales growth.”
As Western regional sales manager, Bonnie will be responsible for coordinating sales activities in the western U.S. Working closely with the brand’s distributors and dealers, Perella will bolster NetStreams sales and marketing efforts, manage dealer training and incentive programs, support product research and development based on installer feedback, as well as build the NetStreams’ brand throughout the custom installation channel.
Having served in top sales and marketing positions in varied consumer electronic firms, Perella proves to be a great addition to the NetStreams’ squad. Past experience includes: national sales manager, consumer division of Furman Sound (2002-2003), where she focused on introducing the company’s professional products to the residential consumer electronics market; independent consultant for Monster Cable (1999-2001), where she acted as coach for the entire sales support department; national sales manager for Panamax (1990-1999), where she was directly responsible for the sale and marketing of the consumer electronics channel, as well as hiring, managing and motivating the national representative network.