Lakewood, NJ (June 2, 2006)–Neutrik, designer and manufacturer of the “XX” series XLR cable connector, will sponsor the East Coast Indie Stage (ECIS), www.eastcoastindiestage.com, presented on the 2006 Vans Warped Tour. Neutrik’s involvement with this year’s music festival is part of the company’s continued commitment to reaching young, aspiring musicians.
“If we are going to be successful in limiting the impact poorly manufactured products have on the music industry, we must begin by educating musicians at the grass roots level,” stated Jim Cowan, president of Neutrik USA. “The industry is currently faced with combating cheaply made knock offs from overseas. Musicians and concert attendees demand optimal sound quality, which will never be achieved through second rate gear. The East Coast Indie Stage at the 2006 Vans Warped Tour offers companies like Neutrik access to the next generation of musicians, providing us with an opportunity to emphasize the importance of utilizing high-performance equipment on-stage and in-studio.”
The 2006 Vans Warped Tour, kicking off in Columbia, MD on June 15, features more than 70 bands, including Joan Jett and the Blackhearts, Helmet, and The Early November. The ECIS, coordinated by East Coast Independent and indie label Rock Out Records, will join the tour for 18 dates beginning on June 21 in Nashville, TN. ECIS features a lineup of independent bands from across the U.S.
In addition to reaching audiences at 2006 Vans Warped Tour venues, Neutrik will further increase its visibility through sponsorship of the ECIS Battle of the Bands. Held in future 2006 Vans Warped Tour cities, the Battle of the Bands gives local musicians the opportunity to fight for one spot on the East Coast Indie Stage in that particular city. Artists participating in Battle of the Bands competitions will use Neutrik equipment, including the Silent Plug, a solution for switching an instrument, such as electric guitar, under load without creating the pops or squeals typically associated with plugging and unplugging a cable from an instrument or amplifier jack.
Neutrik USA, Inc.